Three package levels for better websites, smarter enquiries and less admin
Start with a professional presence, move into stronger lead capture, or step up to a premium website with guided enquiry automation and clearer follow-up.
Starter Presence
From £995
A clean, credible foundation for businesses that need to look professional online.
Best fit: Firms that need a professional, trustworthy online presence with simple lead capture.
Note: Prices are starting points for clearly scoped projects. Final pricing depends on pages, content, integrations, automation requirements and ongoing support. VAT is not currently charged unless stated otherwise.
Compare Packages
What changes as you move from presence to lead system to smart enquiry
The main difference is not just page count. Growth and Premium add more structure around how visitors enquire, what context is captured and how follow-up can be handled.
Feature
Starter Presence
Growth Lead System
Premium Smart Enquiry System
Professional website
Yes
Yes
Yes
Mobile responsive design
Yes
Yes
Yes
Core pages
Up to 5
Up to 8-10
10+ by scope
Contact form
Basic
Enhanced
Advanced
Service pages
Basic
Lead-focused
Premium or advisory-led
Guided enquiry flow
No
Yes
Yes
Lead qualification
No
Basic
Advanced
Automated follow-up concept
No
Optional
Yes
Analytics setup
Basic
Yes
Yes
Booking/CRM integration
Optional
Optional
By scope
Smart Enquiry System
No
Light version
Full version
Ongoing support
Optional
Optional
Optional
Starter Presence
Professional website
Yes
Mobile responsive design
Yes
Core pages
Up to 5
Contact form
Basic
Service pages
Basic
Guided enquiry flow
No
Lead qualification
No
Automated follow-up concept
No
Analytics setup
Basic
Booking/CRM integration
Optional
Smart Enquiry System
No
Ongoing support
Optional
Growth Lead System
Professional website
Yes
Mobile responsive design
Yes
Core pages
Up to 8-10
Contact form
Enhanced
Service pages
Lead-focused
Guided enquiry flow
Yes
Lead qualification
Basic
Automated follow-up concept
Optional
Analytics setup
Yes
Booking/CRM integration
Optional
Smart Enquiry System
Light version
Ongoing support
Optional
Premium Smart Enquiry System
Professional website
Yes
Mobile responsive design
Yes
Core pages
10+ by scope
Contact form
Advanced
Service pages
Premium or advisory-led
Guided enquiry flow
Yes
Lead qualification
Advanced
Automated follow-up concept
Yes
Analytics setup
Yes
Booking/CRM integration
By scope
Smart Enquiry System
Full version
Ongoing support
Optional
Prices are starting points for clearly scoped projects. Final pricing depends on pages, content, integrations, automation requirements and ongoing support. VAT is not currently charged unless stated otherwise.
Common add-ons
Add only what your business actually needs
Add-ons are quoted based on scope, so you only pay for what your business actually needs. Guide prices are starting points.
Extra pages
From £150
Additional service, location or landing pages beyond the base package scope.
Booking setup
From £250
Set up or embed a booking route for calls, consultations or callbacks.
CRM integration
Quoted by scope
Connect enquiry capture to a CRM or internal lead handling process.
Smart enquiry automation
From £750
Add guided questions, routing logic and cleaner internal lead summaries.
AI FAQ assistant
Quoted by scope
AI-assisted FAQ support for general website questions where appropriate.
Monthly care plan
From £99/month
Practical ongoing support for updates, maintenance and small improvements.
SEO/content support
From £300/month
Support with service pages, local content and search-ready page expansion.
Analytics and conversion reporting
Quoted by scope
Clearer reporting on enquiries, page performance and improvement opportunities.
Next step
Want help choosing between Starter Presence, Growth Lead System and Premium Smart Enquiry System?
Gillwell Digital can review your current website, service mix and enquiry goals, then recommend the package that fits best.